Dear Shaded Viewers,
Fashion films are dominated by the aesthetics of the message, in which the richness and depth of the audiovisual narrative open up a wide range of possibilities to be explored. It is a novel format that nourishes the brand with content, allowing it to delve deeper into its legacy and recreate the stories that make up its heritage. Moreover, by not usually showing the logo in an intrusive way, this communicative genre manages to seduce and catch the viewer’s attention.
Its power of transmission through broadcasting on different platforms and music as a key element to intensify the viewer’s emotions make the films take root in the public’s mind and establish a unique form of interactivity with the new digital consumers.
Music in this video
Song
Baobab Tree
Artist
Gaby Hernandez
Album
Spirit Reflection
Licensed to YouTube by
Believe Music (on behalf of Mr Bongo); LatinAutorPerf, BMI – Broadcast Music Inc., SODRAC, Abramus Digital, and 1 Music Rights Societies
