Modern cinema recreated and envisioned by Alessandro Michele for the Gucci Love Parade photos: Mert Alas and Marcus Piggot

The  Gucci Love Parade campaign envisioned by Alessandro Michele featuring a sequence of obsessions and desires, starring Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg as characters in Michele’s vision of modern cinema. Photographers Mert Alas and Marcus Piggot capture the moment with a sequence made up of obsessions and desires with the characters becoming the objects of fashion. It’s all about looking and being looked at. The ritual of the banquet has the characters sitting side by side at sumptuous tables. Michele composes the shots with the complicity of the photographers Mert&Marcus.

“I thought about how my mother taught me to be a devotee of beauty. To the gift of dreams, which I can’t live without. To the aura of cinema, that generator of mythologies.” This is why I chose Hollywood Boulevard,” writes Alessandro Michele



Directeur de la création : Alessandro Michele

Directeur artistique : Christopher Simmonds

Directeurs de la photographie : Mert Alas et Marcus Piggott

Réalisé par : Mert Alas et Marcus Piggott

Talents : Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus et Snoop Dogg


« Venus In Furs » – Album Version (Mono)

Artiste : The Velvet Underground

Musique et paroles de Lou Reed

© 1967 EMI Publishing Italia Srl pour Oakfield Avenue Music LTD

(P) 1967 UMG Recordings, Inc.

Courtesy of Universal Music Italia Srl


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.