Dear Shaded Viewers,
The founder of the Denim Tears, Tremaine Emory, is considered a modern day Renaissance man. To express his vision he uses visual storytelling connecting fashion, music, culture, art and family history. The shoes he designed for UGG use the art of African beadwork, First Nation Seminole footwear. What is very important to Tremaine Emory is his deep relationship with his grandmother who is the only person alive who can connect him with his distant heritage.
“My grandmother is 95 years old. Once my grandmother goes, that’s it. There’s no one else for me to talk to in my family about my great-grandmother. She’s the last living person on Earth who knew my great-grandmother. How much more time does she have? Or do any of us have? So, this is my attempt to try to cement some history so that, maybe one day, five kids or the rest of my family know the history.” Tremaine Emory.
Emory’s work pays tribute to his Black Seminole heritage which he stitches together in the form of wearable art. The UGG x Denim Tears Tasman ONIA is crafted from signature suede and sheepskin with florally adorned panels and finished with whipstitch detailing around the collar. The UGG x Denim Tears Classic ONIA adapts the brands icon, representing the fusion of his cultures with embroidery and beading. The signature suede and sheepskin is finished with whipstitch details.