I sat down with Kevork Kiledjian, Orthodoxy‘s Creative Director, for an informal tea-time – a quest to unveil the brand core identity.
From streetwear to luxury, Kevork has shaped its unique vision of estheticism and fashion over the years. Surely not his first rodeo – as he was the man behind the French streetwear label Triiad and the striking collections of Guilty Brotherhood. Later on, he launched his eponymous label seen on NY Ready-To-Wear runways and embraced by icons such as Michelle Obama, Kate Moss, and Gwyneth Paltrow.
What’s the word with Orthodoxy?
Minimalist – Sharp – Clean – are the prime brand’s attributes. The essence of Orthodoxy articulates around the ‘3 fits’ concept: slim, oversized & loose, matching your deep down ideals when it comes to clothing. No apparent logos. The magic happens inside, where a message and the brand’s stamp are meticulously inserted – a vibe. The collection holds wardrobe essentials for men & women, from t-shirts, sweaters, and Kevork even revisited the cultism bomber jacket – a mad crush for me.
Orthodoxy advocates an ethical philosophy of minimalist wardrobe, in other words, accessible & good quality clothing that is meant to last. A step ahead reawakening essentials only. For my eco-friendly freaks, be reassured; the fabrics are OEKO–TEX® certified, and the items are manufactured in Portugal.
What’s next?
In the echo of today’s frantic pace, Orthodoxy’s motto magnifies the art of slowness. Taking the time to elaborate on concepts, choosing the adequate fabric, notions that seem so far gone nowadays.
Kevork contemplates incorporating further references to the streetwear culture moving forward. Revive the initial movement, its codes within fashion. Furthermore, activate ‘Tri-Labs’ – collaborations with 2 artists at the antipode, as he likes to express: the harmony of opposites.
Mad Crush
Women tank top slim. Fresh & Clean. Been rocking it everywhere – fashion week, bakery, beach. 45 euros. Available on Orthodoxy-ooo.com
