Etro Men’s Fall/Winter22 by Aybuke Barkcin

Dear Shaded Viewers,

In the grand hall of the Bocconi University in Milan, a setting of intertwined paisley motifs are laid out for the models to parade in, displaying Kean Etro’s vision of reborn young men, discovering themselves in the pages of books.

Lost in literature, the inspiration for Etro’s fall/winter22 collection comes from the journey one takes not physically but internally, discovering and seeing the world in the eyes of others. North stars, anchors, winter sea and mountains, wolves and roses… the overlapping motifs depict a Nordic tale on self-discovery and knowledge.

The menswear line up shows that Etro placed its bet on comfort, finding inspiration outdoors, incorporating the Nordic motifs in jacquard sweaters, turtlenecks, scarfs, velvet robes and tailored suits, while fluid V-neck blouses and knitwear jacquard belts give a soft touch to the classic men’s silhouettes.


Aybuke Barkcin

Aybüke Barkçin is an art director, photographer, curator and writer that looks at fashion through the lens of political and societal dynamics. She completed her master's Creative Direction in POLIMODA, Italy and has a background in International Relations and Graphic Design. Her work can be found in her website: