35-37 presents : The Phantom Empire, an exhibition of sculpture by London based artist Graham Hudson till Dec 23rd then Jan 3-Jan 16th

Dear Shaded Viewers,

London based artist Graham Hudson has taken over the first floor of 35/37 till Dec 23rd then Jan 3-16th.

The exhibition features a series of objects, arrangements, sounds and encounters that riff on the ideas of Joseph Campbell, The journey, Eugen Sandow, fitness and crafted museology. In 1901 London’s Natural History Museum commissioned The Eugene Sandow Sculpture to document ‘a perfect type of European man.’ The exhibition had a short life and was removed after 3 months due to complaints.

Sandow’s story is the origin of modern fitness; he features in James Joyce’s Ulysses (1918) and Duchamp’s Large Glass (1915-1923). The body-cast sculpture was commissioned in the name of science, his form considered physical perfection, a machine-made body. Sandow promised the Hero’s Journey–change your body, evolve and become the new and true you. Bodybuilding is based on training muscles to failure, this death–a muscle fibre disruption at cellular level–leads to rebirth; hypertrophy. To attain this, pain must be understood as process, death welcomed, enabling new growth, stronger, more prepared and knowledgeable to accept it will die again.

Graham Hudson (1977) is a London based artist. His work includes installations, objects, audio-visual and performance. This is placed in a context of psychology and mythology, how behavior and value is enacted around the making and viewing of art. Recent work has explored ideas around physical culture, fitness and the body. This relates to bio-tech, automation, evolution, modernist history, the making of bodies and art.

Hudson has worked with; The Henry Moore Foundation, London, Museo d’ Arte Contemporanea di Roma, Film and Video Umbrella, London, Van Abbe Museum, Eindhoven, and Comme des Garcons / DSM, London, Tokyo, New York and Beijing.


Graham Hudson at 35-37
From December 9th to December 23rd and fromJanuary 3rd to January 16th
Monday – Sunday 11am to 7pm

35-37 Rue des Francs-Bourgeois, 75004 Paris First floor
Free entry


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.