Dear Shaded Viewers,

Matty Bovan features in his new BOVAN Butterfly FC Zine, exclusive to the Matty Bovan eShop.
Matty Bovan launches BOVAN Butterfly FC with contributions from friends including JJ Hudson aka NOKI, James Theseus Buck and Luke Brooks of Rottingdean Bazaar, Julie Verhoeven, Derek Piotr, and Louise Gray, as well as his mother Plum Bovan, and many more.
Matty Bovan says: ‘I wanted to explore the classic football shirt idea, but to impose an image of one onto a T-shirt, using screenprinting.  I tie dyed loads of different T-shirts and then printed over them, with some featuring butterfly and text.  Each shirt is unique having been hand screen-printed in York in our studio, in a variety of sizes and styles.  I then sent them out to friends across the globe to customise in exchange for an image of them wearing the resulting garment.’
These images form his latest 44-Page BOVAN Butterfly FC Zine, produced in a limited edition of 60 copies, 50 of which come in a 20-Page Colouring Book and Zine Bundle enclosed in a special edition BOVAN mailer bag.
In a palette of fluoros and pastels, Matty Bovan Butterfly FC is comprised of a series of one-off vinyl screen-printed, hand-dyed T-Shirts, T-Shirt Dresses, Joggers, and Sweats, some of which feature floral underarm or side gussets, as well as the words ‘Ignite Illusion’ and the Butterfly FC Coat of Arms.

Exclusive to the Matty Bovan eShop, T-Shirts are priced between £55 and £65, Sweatshirts £75, hand-dyed Joggers £75, and T-Shirt Dresses £150 BOVAN Butterfly FC Zine is £12 and Colouring Book £6 Butterfly FC Zine and Colouring Book Bundleis £16.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.