Glenn Martens’ First Runway Collection for DIESEL with a film in collaboration with artist/director Frank Lebon, soundtrack by the British musician Leon Vynehall.

Dear Shaded Viewers,

I’ve been appreciating Glenn Martens’ work since his school days and today DIESEL presented his first full collection with a film made in collaboration with artist/director Frank Lebon, soundtrack by the British musician Leon Vynehall.

Click the film above it glides through reality and a dream. The main character with blood red hair takes us from home to the street. The elevator ride reminded me of one of the best parties I attended in Paris decades ago. This is the bit where Martens showcases both heritage DIESEL and his take on aesthetics. Martens’ has always had a handle on denim so in fact DIESEL is a perfect fit, as are his jeans. There is a heritage- often upcycled chapter that holds reused dead stock DIESEL denim, including an artisanal lattice details, smocked, and floor gazing topcoat, my favourite in fact. Upcycled jersey pieces are cut-and-sewn- and dyed to create new jumpers and bombers.

Spring/Summer 2022 sees the introduction of DIESEL LIBRARY, a sustainable made-to-stay collection with genderless jeans, shirts, tops, skirts, shorts, etc. DIESEL LIBRARY will remain permanent and always be the starting point, it reflects the company’s new sustainability-forward mantra. clothes that can be worn more than the ’30 time’ sustainable standard, thus garments with a shelf-life.