On the occasion of Gucci’s 100th anniversary, the immersive multimedia experience Gucci Garden Archetypes explores and celebrates the House’s creative vision in Florence

Dear Shaded Viewers,

An archetype is an original model, in essence impossible to recreate, from which all copies are made. All Gucci campaigns evoke a unique and exceptional moment that expresses the
expresses the spirit of each collection, while reflecting the open, liberated and daring philosophy of Creative Director Alessandro Michele. From Tokyo to Los Angeles, from Northern soul to May ’68, the exhibition presents mythical arch builders, intergalactic explorers, horses, dancers, angels and aliens extraterrestrials, all of whom emerge from this bubbling exploration of Alessandro Michele’s kaleidoscopic vision. Gucci Garden Archetypes delves into the diverse sources of inspiration that resonate in Gucci campaigns, whether musical, artistic, travel or popular culture.

“I thought it would be interesting to accompany people through these first six years of the adventure by inviting them to share their experiences. I thought it would be interesting to accompany people through these first six years of adventure by inviting them to enter into the imaginary, the narrative, the unexpected, the glitter. I have created a playground with these emotions that are found in the countryside, because these are the most explicit journeys in my imagination,” says Alessandro Michele, curator of the the exhibition.

State-of-the-art technology, complex handcrafting and innovative interior architecture combine to create a sequence of distinct and immersive worlds, designed by Archivio
Personale, the design studio that translated Alessandro Michele’s vision into narrative spaces reflecting and reinforcing the singularity of his aesthetic. Passing through what appears to be an operational centre backstage, visitors first see a composite image of the exhibition they are about to experience. Inside, a network of thematic spaces and corridors brings to life the development of the
the world of 15 Gucci campaigns.

The Gucci Garden Archetypes catalogue will be an extension of this journey into Alessandro Michele’s imagination – a veritable inventory of the creativity on display, a collection of
images accompanied by original texts by cultural figures such as the art critic Achille Bonito Oliva, the philosopher Emanuele Coccia, the artist and researcher Anna Franceschini, curator Antwaun Sargent and culture and sustainability expert Shaway Yeh.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.