With 4 tracks from The Roots…AMIRI takes you back to where it all started, Downtown LA location of Mike Amiri’s first studio in 2009


DTLA is the setting, neon-soaked imagery evoking an 80s cinematic tone of the arts district with a thriving underground music scene. The City of Angels manifests as a new cherub AMIRI motif, with backgammon table and chessboard embroidered knitwear and a new eyewear silhouette, Honeycomb with gold hardware as necklaces or pant chains by every model.

AMIRI’s Autumn-Winter 2021 menswear collection pays homage to the cultural history of Downtown LA, where the city’s burgeoning arts and fashion districts are located, and where Mike Amiri’s first studio was situated in 2009. –

Film credits: Creative Director: Mike Amiri

Film Director: Cara Stricker

Cinematography: Larkin Seiple

Music: The Roots

Production: Brandon Zagha

Editor: Ernie Gilbert

Casting Director: Noah Shelley

Movement Direction: Nina McNeely

Makeup Artist: John McKay

Hair Stylist: Marki Shrelki

Manicurist: Alexandra Jachno 

Website : https://www.amiri.com/ Instagram : https://www.instagram.com/amiri/

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.