022397BLUFF – AW21 First Video Presentation – text by Ivo Barraza Castaneda.


For the past few years China has been boiling over with creativity. Some of the greatest artists of our generation have roots in this power country.  The great contemporary artist Ai Wei Wei is just one example. Now, 022397BLUFF joins the creative forces of the lion of the east with a debut collection presented through a film. Photography is beautiful, the sensibility of the brand is promising, make your own judgement by watching the film below:

Ivo Barraza Castaneda

Hello, my name is Ivo. My three favorite things in life are: Thinking deeply about visual creation. I like having long discussions of ideas that might reinvent the course of history. And finally, spending time with the people I love. Since I was a child, I was always involved in some activity around plastic arts, music and literature. That’s how I learned to sew by hand at the age of five, which later led me to focus on my main professional media: Fashion Design.