Champion and Rick Owens Unite Once Again for SS21 Collection by Aybuke Barkcin


Dear Shaded Viewers,

After successful collaborations with Converse and Dr. Martens, Rick Owens reunites with the American sportswear giant Champion for the second time on a capsule collection exploring contemporary athleisure.

In a collection of monochrome colours, iconic Champion sweatshirts, sweatpants and t-shirts are reimagined with the gothic essence of Rick Owens, presenting a new interpretation to sportswear; the classic reverse weave sweatshirt is worn with an extra hood, while in another look its arms dangle of the back creating a cape like feeling for the wearer… featuring the signature experimental touch the designer brings to pattern-making.

In a recent interview with Hypebeast, Rick Owens expressed that in the beginning he rejected the idea of doing collaborations, “… originally I dismissed collaborations as hype machines and I rolled my eyes, like a lot of us. I’ve been aloof and reclusive for so long, but I changed my life a little bit and I opened up a little bit more. I was ready to talk to people, I was ready to participate in the world more. Before, I had my head down, working on my own in isolation. I’d been doing that for 18 years, and it felt like time to look around and meet some people, get involved and participate in the world.”

The latest collection also brought the duo together in terms of sustainability, as the products were made of 100% organic cotton, recycled nylons and locally manufactured materials, while the packaging was made from biodegradable, plastic free materials and recycled paper. A responsible initiative from both players as more and more consumers demand the industry to step up their part in sustainability.

The collection is available to purchase at selected Champion stores and and Rick Owens stores and

Aybuke Barkcin

Aybüke Barkçin is an art director, photographer, curator and writer that looks at fashion through the lens of political and societal dynamics. She completed her master's Creative Direction in POLIMODA, Italy and has a background in International Relations and Graphic Design. Her work can be found in her website: