Larucci ready-to-wear in collaboration with her long-time friend Cem Cinar, artistic director of the brand

Video @era.xvi Styling @shinyakuraoka Mua @annasadamori Mua assistant @azusabeauty_ Hair @natsumiebiko Models @noemie_nc @mariame_ouatt Music @slutmagicmusic @laruiccirecords Press @autrementpr

Photo credits
Laruicci fw21 ready to wear
Creative director RTW Cem Cinar
Photographer Yan Wasiuchnik
Styling Shinya Kuraoka
Mua Anna Sadamori
Mua assistant Azusa Kamakura
Hair Natsumi Ebiko
Models Mariame & Noémi

LARUICCI is a New York jewelry brand launched in 2009 by Lauren Ruicci. The brand mixes the codes of luxury with punk and playful inspirations. Following its huge success, she decided in 2019 to expand her universe into Men’s and Women’s ready-to-wear in collaboration with her long-time friend Cem Cinar, who is appointed artistic director of the collections.

This ready to wear line is an extension of the offbeat world of LARUICCI. Inspired by club culture and classic outflits, the collection blends technical tailoring techniques and draped shapes. Expressive luxury while staying underground, LARUICCI readyto-wear is a 24/7 party and the designs aim to unleash the most brave version of yourself.

Lauren Ruicci refined her lifelong love of embellishment and adornment during the years she spent in Italy, where she studied Fashion Design and Art History at Academia Italiana, and then at Polimoda in Florence. Upon her return to New York, Lauren began assisting Italian Vogue contributing editor & legendary stylist Patti Wilson. This exposure inspired Lauren to create her own collection of jewelry under the name LARUICCI.

With designs blending a hazy fog of Berlin Nightclubs, LA house parties, Paris runways, and Tokyo dive bars – LARUICCI is timeless. Continued inspiration from international clientele & collaborations worldwide can be found across the expansive collection of unique accessories. For ten years, LARUICCI has been a part of countless projects featuring artists like Beyoncé, Lady Gaga, Rihanna, Nicki Minaj, Janelle Monáe and fashion legends like Christie Brinkley & Pat Cleveland.

Together with Cem Cinar, Lauren Ruicci launched the debut collection of the New York brand with a presentation in Paris and a show during New York Fashion Week. The LARUICCI collection stands on a constant duality between wearability and experiment. Technical details reinforce the straightforward attitude and eclectic look of the collection.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.