In place of a physical show, AW21 sees Ahluwalia presenting short film Traces in collaboration with musician Cktrl and director Stephen Isaac-Wilson.
The film captures the spirit of brotherhood and unity seen in the garments through synchronised movement performed to an exclusive score composed for this occasion by Cktrl.
Director: Stephen Issac-Wilson
Creative Director: Priya Ahluwalia
Starring And Music By: cktrl
Producer: Ella Toal-Gangar
Executive Producers: NTS & Rik Green @ Pulse Films
Supported By: Dropbox
Models: Salim, Ronald, Michael, Mumin, Jason & Emmanuel Director of Photography: Harry Wheeler Production Designer: Christopher Melgram Choreography: Holly Blakey Casting Director: Troy Casting Stylist: Nell Kalonji Make Up & Grooming: Bari Khalique Edit: Gregory Hayes @ White House Post Grade: Jason Wallis Production Company: Pulse Films Customised Trainers: Ahluwalia x Adidas Originals Ahluwalia Studio Manager: Femi Akinrinde Production Manager: Rachel Bashford 1st Assistant Director: Elle Lotherington Steadicam Operator: Richard J Lewis Gaffer: Bill Rae Smith Sound Tech: Alexander Archer Styling Assistant: Nicola Neri Make Up & Grooming Assistants: Ayse Gonen & Maeve Mcelholm 1st Assistant Camera: Kate Eccarius 2nd Assistant Director: Philips Nortey Production Runners: Yasmin Tippett & Flynn Horne Loader: Rory Power Sparks: Ana Vilar- Bergua & Sam Baker Trainee Spark: Nonso Onwuta Camera Trainee: Lucrezia Pollice Art Department Assistants: Levi Hinds, Joe Winter & Madison Wells Air Medic Uk Ltd: Greig Wyllie Location Scout: ETG Projects L TD Research Assistant: Zara Manzoor Credit and Title Design: Dennis Mcinnes This film was made with the support of Dropbox, in collaboration with NTS.LVMH Prize 2020 Finalist and Fashion Award winner Priya Ahluwalia launched her namesake brand Ahluwalia in 2018.
In March 2020, Ahluwalia was featured in the Forbes 30 under 30 European Arts and Culture list.
In March 2020, Ahluwalia was featured in the Forbes 30 under 30 European Arts and Culture list.
Through her namesake brand, “Ahluwalia”, Priya takes elements from her dual Indian-Nigerian heritage and London roots and explores the life of vintage and dead stock clothing, using textile techniques to give them new life. Ahluwalia photographs her own research which is an integral part to her design process. Ahluwalia is a brand that focuses on creating unique forward-thinking garments for the modern man, using responsible sourcing and manufacture techniques.
Ahluwalia won the H&M Design Award 2019, collaborated with Adidas at Paris Fashion Week for AW19 and has received world-wide press in publications such as i-D, Vogue UK, Dazed & Confused, New York Times, More or Less and GQ among others.
