Propelled by a shared passion for running innovation, Li-Ning x Soulland’s first installment will arrive on-line and in select retailers worldwide on February 19. Named “Pre-Inter-Post”—Before-During-After in Latin—the collaboration examines the holistic process of running and the different phases structuring the runner’s experience. Guided by a commitment to limitless design and tireless exploration, the partnership’s debut—and its celebratory, accompanying film and image series—remind us that bodily endurance can also yield both meditative and creative insight.
Exploring movement but also mental, spiritual and physical travels, Soulland x Li-Ning’s multi-faceted look-book is divided into 3 chapters — each visiting a different continent, while also focusing on one of the ‘Pre-Inter-Post’ stages of a runner’s expedition.
The series begins in Li-Ning’s home-city of Beijing, documenting the preparation, focus and meditation a runner undertakes as the journey commences. The next chapter takes the viewer to Denmark—where Soulland is based—arriving on an isolated beach on the country’s West Coast, while showcasing a run already in progress as the energy, determination and acceleration continue to build. Lastly, the series culminates in Western Africa as a group of young, Ghanian runners celebrate the completion of their latest adventure, depicting their camaraderie and shared excitement, pride and, most of all, relief, through smiles, laughter and high-fives.
Panoramic in its global scope, the resulting body of work explores universal themes inherent to any given runner’s experience, while simultaneously imbuing these shared commonalities with localized nuance and perspective.