Alaïa appoints Pieter Mulier as Creative Director

Dear Shaded Viewers,

Great news today, Myriam Serrano, Chief Executive Officer, Alaïa announced that Pieter Mulier will be the  Creative Director at Alaïa, effective immediately. His first collection will be Spring Summer 22.

Between October 2000 and June 2005, Raf Simons taught at the University of Applied Arts in Vienna. During his tenure,  Pieter was his student. He was such a good student that Raf gave him his first job after graduation and they worked together first at Raf Simons, then Jil Sander, Dior and finally as Global Creative Director at Calvin Klein.

I met Pieter  in 2003  at breakfast the morning after Raf won the Swiss Textiles Award at Gwand. It was a very emotional moment watching Raf come down the catwalk with his arms around his two assistants, one of them was Pieter Mulier. At that time Swiss Textiles offered the largest check for a fashion competition, it was 100,000 Euros. It was also the first time Raf showed his face.

“It is my great pleasure to welcome Pieter into the Alaïa Maison. Through the creative prodigy and tenacious dedication of our dear founder Azzedine Alaïa, our Maison has been defined by a powerful vision of femininity and sensuality, which will forever set us apart. Pieter stands out with remarkable technical talent and devotion to the craft, a sharp eye for construction and a sense of timeless beauty that is deeply ingrained in the creative approach of our Maison. He combines these qualities with keen intellect, true generosity and unwavering humanity, which fills me with the greatest confidence in his creative leadership and innovative powers. His appointment marks the opening of an important new chapter for our Maison as we jointly seek to carry the foundational values and distinctive style of Alaïa into the future,” said CEO Myriam Serrano.

“It is an absolute dream to join this prestigious Maison, its beautiful ateliers and its talented team. Always ahead of his time and open to all arts and cultures, Azzedine Alaïa’s powerful vision has served as an inspiration, as he always sought to give the necessary time to innovative and enduring creation. It is with this tremendous sense of admiration and responsibility that I will seek to carry forward his legacy of celebrating femininity and placing women at the heart of creation. I look forward to meeting the valued Alaïa clients and friends as well as the Alaïa Foundation, and to jointly shaping the future of this legendary Maison,” said Pieter Mulier.

A sweet memory in Brussels at La Cambre before COVID 2019 Pieter Mulier Matthieu Blazy.

So exciting, I cannot wait to see his first collection.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.