Fashion Trust Arabia announces the finalists in the FTA 2021 Awards which will be held online end of March

Dear Shaded Viewers,

The non-profit Fashion Trust Arabia has just announced the fact that their 2021 edition will be virtual. You can look forward to that end of March. I was looking through the competition and wanted to show you one look from each of the designers in competition. There are a series of categories from ready-to-wear, evening wear, accessories, jewelry, and debut talent. FTA is commited to supporting emerging talent in MENA (Middle East and North Aftica) region across womenswear. Aside from the virtual event a series of local intimate events and experiences will also take place prior to the final winners announcement. HE Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani is FTA Co-Chair.

24 finalists from the MENA region will present their work to the 2021 Advisory Board:

Alastair McKimm, Gabriela Hearst, Alexander Fury, Patti Wilson, Hamish Bowles, Ib Kamara, Aleksandra Woroniecka, Sarah Andelman, Jo Ellison, Jefferson Hack, Mohieb Dahabieh, Alexia Niedzielski, Sara Maino, Law Roach, Carmen Busquets, Fabio Piras, Natalie Kingham, Nina Garcia, Johanna Ortiz, Saif Mahdhi, Sofia Guellaty, Roger Moukarzel, Mohieb Dahabieh and Afef Jnifen.

Tania Fares, Co-Founder and Co-Chair of Fashion Trust Arabia expresses her appreciation to all the members of the 2021 Advisory Board.

This edition a new award has been added, the Unique Edition Award which recognises the talent from Colombia in women’s ready-to-wear. The idea being the desire to build a global network and support system.

“ It has been very valuable the interest shown by Fashion Trust Arabia in exploring and enhancing the talent of our designers, the quality of their products and the innovation in their techniques. Thanks to this, it will be possible to continue strengthening cultural and creative ties between our countries.”Maria Juliana Ruiz Sandoval, First Lady of Colombia. For this the applicants must be based in Colombia.


Fashion Trust Arabia (FTA) is a unique philanthropic initiative focused on scouting, funding and nurturing design talent across the MENA (Middle East and North Africa) region, while bringing global awareness to its burgeoning fashion industry.

Born out of the success of Fashion Trust UK, Founder Tania Fares established Fashion Trust Arabia in Summer 2018 alongside co-chair HE Sheikha Al Mayassa bint Hamad bin Khalifa Al- Thani, and under the patronage of Honorary Chair HH Sheikha Moza bint Nasser.

The first initiative of its kind in the region, FTA provides catalyst opportunities in the form of financial awards and strategic world-class industry mentorship for MENA region design talent who are ready for the international market.

Each year at the FTA Awards Ceremony, 5 winning designers receive a financial grant of up to $200,000, and benefit from a one-year partnership with the London-based global luxury retailer MATCHESFASHION.COM, which includes a mentorship program and showcase of their collections across all channels. The FTA winning designers will also receive a specialised guidance on sustainability from Maison de Mode.

The winners of last year’s FTA 2020 Awards, which took place virtually in May 2020, include Salim Azzam (Ready-to-Wear), Ammanii (Ready-to-Wear), Mukhi Sisters (Jewelry), Yousef Akbar (Eveningwear), Andrea Wazen (Accessories) and Zeid Hijazi (Franca Sozzani Debut Talent Award).


Inexmoda is a private nonprofit organization created to promote the fashion industry in Colombia through consultancy programs, mentorships and trade shows for fashion companies and designers from the region.

With over 30 years of experience, Inexmoda develops the most important and well positioned textile and fashion shows in Latin America: Colombiatex of the Americas, featuring textiles, machinery and supplies for the industry; and Colombiamoda, Colombia ́s Fashion Week, which each year showcases brands and designers at its commercial exhibition and runways to over 70.000 visitors at the event and 220.000 visitors online.

Inexmoda – Conoce, conecta y transforma



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.