Ziggy Chen: A brand from Shanghai that wants to deconstruct uniforms in a transculturally sensitive way. So much for the PR talk. The show itself is fun: Models on treadmills are fun, models walking backwards on treadmills are fun, and the fisheye closeups are not just fun, but a cool way to see the details of the collection.
The collection itself however is not that much fun, unfortunately. It consists of quite literally: uniforms. There are looks sprinkled in between that take us away from the traditional, military grade, uniform but unfortunately these just remain plain.
What uniforms do is make us blend into each other when we all wear them. That doesn’t mean that they have to be plain. What they can also do, is make us stick out: the uniformed civilians. In that sense, every punk in a military jacket has done more to deconstruct uniforms than Ziggy Chen.
WATCH THE FULL PRESENTATION HERE: