Video director and editor – Hörður Freyr Brynjarsson Concept & Story – Henrik Vibskov Production & Set Design – Vibs Studio Director of photography – Stroud Rohde Pearce Gaffer – Joe McCrae Best Boy – Mads Strømme Colourist – William Kjarval Løkken Music by – Indriði Arnar Ingølfsson Audio Mastering – Bjarki Rúnar Sigurðarson
Design Team – Henrik Vibskov, Judith Klingenfeld, Nadine Burkhardt, Jenny Helgason, Bára Sigur ardóttir, Zuzana Radicova Management, Logistics, Accounting – Cristina Bellagamba, Anja Gordon, Purchase & Production – Anna Glasmästar & Jenny Helgason HV Installation Team – Mia Fryk & Elvira von Wieding The SVIPSIES – Fritz, Larissa, Gloria, Fillippa & Christian Sales Team – VALD Agency, HV Nordic Sales, DUNE Japan Press Team – SPALT PR Look book and Backstage photos – Maria & Louise Thornfeldt HV Boutiques – Dorthe and other sweethearts in Copenhagen Moto and the Store Svipsies in NYC
Thanks to all models, performers and dressers! Thank you to all our suppliers and manufacturers and the one we forgot! The production of this film followed all regulations and precautions set by the Danish government.
To mark the 20th anniversary of Henrik Vibskov leaving Central St Martins in 2001 to start his own business, the AW21 collection is celebrating with cake. Exploring the history of cake and its many visual expressions in color and texture inspired the team for the AW21 collection.
Besides being delicious, pastries has had a central role in the various celebrations of many cultures. From anniversaries to weddings and birthday parties, there is a certain ceremonial quality to sharing a piece of cake. Dissecting the process of baking from beginning to end, the team looked into cake as the coming together of different textures, colors, tools, ingredients, recipes, table settings and gatherings, drawing inspiration from the artistry of pastry chefs, grandma’s tablecloth and so much more.
In the collection video this translates into a bizarre pastry factory of surrealistic green gel cakes. In a mystical universe of napkin trees and moss islands the styles are presented as the models partake in an obscure slow motion production line. The ceremony mix harvesting gel pearls in the woods with spinning the pearls into liquid in big wheels and ceremonially decorating the strange dessert, ending up at a large cake table celebrating. In the spirit of upcycling and as a tribute to the history of Vibskov’s fashion installations, the set is built up by pieces from previous scenographies reassembled in new ways.
The collection reflects the theme in various ways. The color palette combines the bright green of Jello cakes with the delicate colors of macaroons and silhouettes refers to hanging tablecloths, cake shapes and Victorian gowns. Knitwear have folky patterns of different slices of cake, and custom designed jacquards are inspired by whipped cream, creamy glaze and pie crust patterns. One block print depicts a storyline of items you might have left at the cake table, and one style program carries the embroidery of one of Vibskov’s mom’s own apple pie recipes. All fabrics and trims are evaluated based on their sustainable qualities, and the choices for the collection are made thereafter. The fabrics include organic cotton, recycled polyester and recycled PET bottles for padding in outerwear, Tencel made from upcycled cotton linter and cellulose fibers, European linen and virgin wool. Certificates also include BCI (Better Cotton Initiative) and GOTS, plus Økotex for colors, dyes and prints.