SIMONE WILDE – SS21 – Text by Ivo Barraza Castaneda.

Simone Wilde is presenting her new Spring 2021 collection. The collection is a flirty mix of minimalistic design and the use of unexpected materials.

The brand was founded in 2017, with the concrete idea of creating a velvet sock line. The Simone Wilde collection is entirely produced in Germany and Europe.  The designer and founder created the brand  in collaboration with a small company that worked with some women who had lost their jobs after companies closed manufacturing operations in Europe and moved them abroad because it was cheaper.

The brand is an example of creating responsibly. The pieces are conceived in synthetic materials, to assure the durability and optimal performance of the garments,  nevertheless, the materials are selected delicately in order to assure that their ecological impact is none other than positive.

The Simone Wilde underwear is great because it can add a very fashion forward upgrade to a look in the most minimalistic manner. You can imagine a very cerebral outcome if you would  own a pair of those white footless socks worn with a pair of open toe shoes.



Photograph David Spaeth @Dave_late_

Hair and Makeup Janina Zais @janinazais

Lookbook model Katharina Ruhm

Campain model Juliet Merie



Ivo Barraza Castaneda

Hello, my name is Ivo. My three favorite things in life are: Thinking deeply about visual creation. I like having long discussions of ideas that might reinvent the course of history. And finally, spending time with the people I love. Since I was a child, I was always involved in some activity around plastic arts, music and literature. That’s how I learned to sew by hand at the age of five, which later led me to focus on my main professional media: Fashion Design.