From visionary British fashion designer Gareth Pugh comes a major new creative project titled ‘The Reconstruction,’ launching September 16th and running across London Fashion Week.
Celebrating the eternal interplay between fashion, music and film, for the first time a runway collection will be presented as “a visual album.” Featuring 13 iconic looks inspired by 13 iconic songs, the collection has been captured by Nick Knight, with an accompanying series of virtual landscapes created by digital artist Jon Emmony.
Directed by @garethpughstudio & @mccollywood
Written by @mccollywood
Stills and Fashion Film by @nick_knight
Digital Landscapes by @jonemmony
Music Director @rolyporter
Hair @issacvpoleon for @lorealpro Make-Up @anatakonyourface for @maccosmetics
Nails @laurenmichellepires for @cndworld
Produced by Hard+Shiny
Edited by @thesamuelmarr
Studio Manager @ainejgeoghegan
Graphic Design @melissamehrtens
Audio Mixing @soundnode
Communications & Talent Mgmt @weareraven
Buy the Ultra Limited Edition Capsule Collection: https://hitandrun.ltd/collections/gar…
Visit the Gareth Pugh x Christie’s LFW Exhibition: https://www.eventbrite.co.uk/e/gareth…
A groundbreaking mix of fashion and entertainment, this ‘digital fantasia’ is intended not only as a visual tour-de-force, but also as a radical statement of solidarity, with all profits — from clothing and ticket sales — going to Refuge, the UK’s leading charity tackling the effects of domestic violence.
For more information, or to make a donation please visit: https://donate.refuge.org.uk/