Gareth Pugh – The Reconstruction Directed by Gareth Pugh Studio and Mccollywood

From visionary British fashion designer Gareth Pugh comes a major new creative project titled ‘The Reconstruction,’ launching September 16th and running across London Fashion Week.

Celebrating the eternal interplay between fashion, music and film, for the first time a runway collection will be presented as “a visual album.” Featuring 13 iconic looks inspired by 13 iconic songs, the collection has been captured by Nick Knight, with an accompanying series of virtual landscapes created by digital artist Jon Emmony.

Directed by @garethpughstudio & @mccollywood

Written by @mccollywood

Stills and Fashion Film by @nick_knight

Digital Landscapes by @jonemmony

Music Director @rolyporter

Stylist @katieshillingford

Hair @issacvpoleon for @lorealpro Make-Up @anatakonyourface for @maccosmetics

Nails @laurenmichellepires for @cndworld

Produced by Hard+Shiny

Edited by @thesamuelmarr

Studio Manager @ainejgeoghegan

BTS @pocketmotionpictures

Graphic Design @melissamehrtens

Colourist @faithmillincolour

Audio Mixing @soundnode

Communications & Talent Mgmt @weareraven

Buy the Ultra Limited Edition Capsule Collection:…

Visit the Gareth Pugh x Christie’s LFW Exhibition:…

A groundbreaking mix of fashion and entertainment, this ‘digital fantasia’ is intended not only as a visual tour-de-force, but also as a radical statement of solidarity, with all profits — from clothing and ticket sales — going to Refuge, the UK’s leading charity tackling the effects of domestic violence.

For more information, or to make a donation please visit:

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.