Very amusing and best Balmain in seasons S/S 2021

Balmain and Apple Music have joined together to create Signature, a one-of-a-kind music destination curated by Balmain Creative Director Olivier Rousteing and Apple Music editors, a first for both the storied fashion house and streaming service. Deftly fusing music and fashion, the content-driven editorial platform launches today on Apple Music, immediately following the fashion house’s Spring/Summer 2021 Paris Fashion Week runway presentation. Although it may be one of Paris fashion’s most historic houses, Balmain is known for continually being at the forefront of tech and innovation, having recently introduced digital supermodels, virtual showrooms and augmented reality experiences.

With his favorite tunes blaring 24/7 In the background as he sketches, designs and directs his design teams, it’s not surprising that singers, lyrics and melodies have served as the starting points for many of Olivier Rousteing’s most successful collections and campaigns for Balmain—and his dedication and love for music is a key reason why he has collaborated with so many of today’s leading artists on designs for some of the most notable tours and concerts of recent years.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.