SITUATIONIST Spring Summer 2021 – PFW – Text by Ivo Barraza Castaneda.

Georgia based Situationist showed their Spring Summer 2021 in the Paris Fashion Week Platform. The video presentation features models wearing the collection in the middle of the city. Interrupting the daily vision of citizens which are recorded reacting to the collection without previous notice.



The video does create a sense of reflection, even for us siting in our chairs watching the recording. It makes you think about how much the daily costume is so based on the idea of blending in, to try to become invisible. Situationist reminds you about the existence of the individual.

Contrary to what the exercise could make you imagine, the clothes in the collection are actually pretty down to earth. Mostly tailored pieces made in colors and fabrics that challenges the most know versions of themselves. Sometimes an idea comes from womenswear but it’s put on a man and vice-versa.

The exercise is truly breath taking.


Ivo Barraza Castaneda

Hello, my name is Ivo. My three favorite things in life are: Thinking deeply about visual creation. I like having long discussions of ideas that might reinvent the course of history. And finally, spending time with the people I love. Since I was a child, I was always involved in some activity around plastic arts, music and literature. That’s how I learned to sew by hand at the age of five, which later led me to focus on my main professional media: Fashion Design.