KEKE PALMER, host of the VMA’S, & LADY GAGA, Artist of the Year, wear AREA at the VMA’s

Dear Shaded Viewers,

Keke Palmer hosted theMTV Video Music Awards this year wearing Area.

Area was founded in New York in 2014 by designers Beckett Fogg and Piotrek Pansczczk. The brand specializes in craftsmanship, textile development and innovative embellishment.




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.