Anjelica Huston and the new GUCCI Bloom Campaign with the stop motion flower sequence by the Brothers Quai

Dear Shaded Viewers,

I could not resist posting the latest perfume campaign by GUCCI.

The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent.

Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave.

Some scenes take inspiration from the popular French musical film ‘Peau d’Âne,’ directed by Jacques Demy.

The stop motion flower sequences in the campaign are animated by the Brothers Quay.

Music: ‘Fade Into You’ Performed by Mazzy Star Written by Hope Sandoval and David Roback Published by Sand Devil Music and Salley Gardens Publishing (P) 1993 Capitol Records, LLC With kind permission of Universal Music GmbH (Switzerland)

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.