Dear Shaded Viewers,
After Paris Digital Fashion Week,
Milan was a bit of a disappointment and their website was anything but user friendly. You might get more out of SHOWstudio’s wrap up then on the official site.
Pierre A. M’Pelé is joined by Hannah Diamond, Nat Tong, Thomas Jr. Kwofie and Luke Meagher aka Haute Le Mode to discuss the highs and lows of the digital S/S 21 menswear shows in Milan.
While most brands went digital, with Prada creating a series of films that won plaudits from the panel, Etro stuck to the tried-and-tested physical show format, which left a feeling of unease regarding safety. Versace’s collab with AJ Tracey was unexpected but appreciated, and Gucci’s use of their own designers as models proved Alessandro Michele’s kooky styling really is wearable.
Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.
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