Dear Shaded Viewers,

I am very happy to let you know that today Marine Serre was awarded the ANDAM FAMILY FUND AWARD.

She launched her brand in 2017 and has stood for hybridization, transformation and experimentation by challenging the fashion ecosystem, cross-cutting traditional boundaries by pioneering the regeneration of end-of-life products into new avant-garde designs. Marine Serre was  the youngest to win the LVMH Prize in 2017.  Her aim is to revolutionize manufacturing and the supply chain management toward circularity  -while finding new pathways to explore and create fashion that truly reflects the 21st century reality. Her technologically-forward designs incorporate anti-pollution masks, regenerated garments and accessories. Prior to her interest in fashion her ambition was tennis. Serre attended La Cambre where she graduated with the highest honours in 2016 and After a string of affirming internships and jobs at Alexander McQueen, Maison Martin Margiela, Dior, and Balenciaga, Marine’s graduation collection, A Radical Call for Love was picked up by A Broken Arm in Paris, sold globally across Dover Street Market, SSENSE, H.Lorenzo, and other progressive retailers. The rest is history.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.