Dear Shaded Viewers,
We will miss Y/Project on the catwalk this season but he is very present on the fashion landscape. Fifteen years ago he fell in love with fashion when he was doing his first year studies at the Antwerp Academy.At that time fashion was about beauty, creativity, preciousness and the dream. “In times of reflection, we are bound to question our essence.”
“Since my arrival at Y/Project in 2014, we have pushed the boundaries of creativity and have celebrated eclecticism and versatility. Our catwalks represent a diversity of many different people from many different backgrounds. The people we live and work with, the people with whom we share parties and metro rides. This melting pot is reflected through a variety of individual looks which are reinforced by the diversity of our collection plan.
SS21 is about reinforcing our essence.
Versatility in wearability is a constant connection point between the different typologies of our garments. One design can be worn in different ways, creating a different emotion. We encourage our customers to question themselves. How do we feel? How do we want to be perceived? The garment is conceived to prolong each singular emotion. There is no correct answer.” said Glenn Martens.
In addition to the signature collection there is Y/Project’s first ‘Evergreen Collection’. Signature pieces that re-visit each design and produce them in the most ethical and sustainable way, including carbon responsibility with their certified production,packaging, shipping, branding, materials and trimmings. The collection consists of 16 styles and there will be no markdowns and will be sold every season, while adding Y/Project classics along the way.
Along with SS21 Mens and Women’sPre-Collection Y/Project launches their first sustainable line “Evergreen” and an upcoming e-commerce platform which will carry a selection of the main collection along with the new “Evergreen” line.