Red September – living life with authenticity, passion and freedom – from Russia with love

Dear Shaded Viewers,

Every human being has to deal with an internal conflict : living life with authenticity, passion and freedom or abide by society’s rules. Teenagers and young adults are especially facing this issue. At this age, you are trying to build your character and to decide which way to go.


While you want to break free and take on life’s challenges to prove yourself, you also want to find yourself as part of a community with common ideals.


The latest collection from Red September is the first part of a trilogy celebrating outsiders. Real people who are not necessarily well known but find themselves struggling with the pressures of society as they also try to create things that matter, disrupt society’s rules and express themselves while doing so.


Belonging becomes not only a rule but a necessity to exist in today’s society.


This collection raises several philosophical questions.

Is it worth it to follow your desires only to be excluded from society? What is the right path to get where you want to? Is rebellion worth it? And most of all, are society’s values our own?


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.