Regenerate or Die. It’s a bold statement for a brand slogan. However, fashion favors the fearless, and People’s Revolution’s Kelly Cutrone, known for mingling her social and environmental activism within fashion, seized the opportunity. Collaborating with Secteur 6’s co-founding brothers Amit and Puneet Hooda, Cutrone, Masha Orlov, and Rosemary Rodriguez showed their support – the New York City way – for a young label. Fall 2020 left the women in charge. Cutrone handled the creative direction, Orlov, the styling, an overtly feminine posture to the collection, and Rodriguez the utilitarian designs.
They created from a foundation of natural materials – organic bamboo, rose-petal silk, and biodegradable fabrics developed by the Hooda brothers and the Secteur 6 team. Though the mission is profound; the collection carried a cheerful complexion. There was a lightness and, ease to the show.
Solid colored cotton jumpsuits, button-down shirt dress with glittery tights and neon colored kaftans light up a runway. The interest in the feminine was present. High energy, effortless fashion, and bright colors, indeed: “Girls Just Want to Have Fun. ”
As accessibility in sustainable fashion remains a pressure point within the grappling conversation, Secteur 6 acknowledged the issue at hand as looks became immediately available to shop, through a “see now, buy now,” offering and fall delivery service after the show. The brand continues to break barriers. Secteur 6, named after the district where the brand launched and produces its garments, is emblematic of the brand’s commitment to natural fabrics, education, and healthcare for their garment workforce. Transparency with material sourcing and factory conditions is second nature to the brand. Though breaking new ground in New York this season; this is only the beginning.
Youthful comes to mind, definitive of a new brand, characteristic of forward-thinking and optimism, and a longtime fashion obsession. Secteur 6 is blossoming in a new age of fashion. Offering a fresh perspective, sense of accessibility, femininity, and cause, there is a hopeful future for fashion. In the wake of Greta Thunberg’s climate change protests, fashion has responded. Is it reform and repentance? Here’s her turning a leaf.
