GUCCI’S new timepieces and jewellery campaign starring Chris Lee


Dear Shaded Viewers,

The singer and actrice Chris Lee is the new brand ambassador for the new GUCCI timepiece and jewellery campaign inspired by Gucci Creative Director Alessandro Michele’s love of libraries and literature.

The campaign was shot in the Biblioteca Casanatense in Rome which was established and opened to the public in 1701 by the Dominicans of the Convent of Santa Maria sopra Minerva. Chris Lee’s character in the campaign is that of  a book lover wearing  GUCCI watches and jewellery.

In images taken by photographer Colin Dodgson and art directed by Christopher Simmonds, the new campaign has Chris Lee display the House’s new watch and jewelry creations in the antique, book-lined interior of the Biblioteca Casanatense. The pictures capture Chris Lee among old, beautiful and leather-bound tomes that promise adventures for the imagination.

For timepieces, Chris Lee presents a Gucci Grip with a yellow gold PVD case engraved with the GG motif, three windows (indicating hour, minute and date), and a yellow gold PVD bracelet. In another image she wears a G-Timeless Automatic with a steel case, a black onyx dial with a bee motif, and a steel bracelet. A third image showcases a G-Timeless with a yellow gold PVD case, a green-red-green House Web stripe nylon dial with an embroidered gold bee design, and a white calf leather strap. As for jewelry, she wears GG Running earrings in yellow gold and a ring in yellow gold with diamonds, and a Gucci Flora necklace with matching bracelet and rings in white gold with diamonds.

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer and Director: Colin Dodgson

Hair Stylist: Alex Brownsell
Make Up:  Liu Quiqin and Thomas de Kluyver

Location: Biblioteca Casanatense, Rome

Music credits:

Der Räuber Und Der Prinz

(Lopez Gabi Delgado/Robert Goerl)

© Wintrup Musikverlag

Editor in Italy: Cafè Concerto Italia Srl

Courtesy of Groenland Records


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.