Gucci celebrates the photographer Paige Powell at the Gucci Wooster Street Store in NYC

Dear Shaded Viewers,

Gucci celebrated the photographer Paige Powell with a party to honour  the release of “Paige Powell” , a limited edition box set containing 4 books. “Paige Powell” was published by Dashwood with the support of Gucci.  Her book contains many previously unpublished photos of her close friends:  David Bowie, Leo Castelli, Alba Clemente, George Condo, Bill Cunningham, Edit DeAk, Jeffrey Deitch, Matt Dillion, Fab 5 Freddy, Vincent Gallo, Jerry Hall, Debbie Harry, David LaChapelle, Madonna, Robert Mapplethorpe, Glenn O’Brien, Gus Van Sant, Julian Schnabel, Stephen Sprouse and many others.. The images in the books document a particularly charged moment in time.

Powell moved from Portland to New York  in 1980. Her mission was to work with Woody Allen or for the magazine Interview. She was hired at Interview to sell advertising. In no time she was invited into the inner circle of Andy Warhol and became close friends with Keith Haring and Jean-Michel Basquiat among others. In 1994 she joined the ‘great escape’ and left New York. All of her treasures: polaroids, contact sheets and photos were  put in boxes and then stored  under her bed in Portland where they remained for the next 20 years. At that point a group of her close friends convinced her to start archiving her work.

The site specific installation created for Gucci store at 63 Wooster Street is up till May 17th and titled  “Beulah Land”.  It references  a visual journal that Paige created in 1984 for a space in the East Village called  “Beulah Land” a club  located on Avenue A at 10th street  The immersive experience has over 2,500 images installed by hand which came out of her rich archives.

“Paige Powell” is sold at Gucci Wooster, Gucci Garden in Florence and at Dashwood Books at a price of 295$.





Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.