POUSTOVIT Fall Winter 19/20 KYIV

Dear Shaded Viewers,

A pioneer within Ukrainian fashion, Lilia Poustovit was one of the first female designers to launch her own brand in the late 1990s. Her signature garment is the dress -as well as her exploration of print- illustrating her restrained silhouette and emphas on comfort. There is a modesty within Ukrainian fashion that I found refreshing. Overt sexuality doesn’t seem to fascinate designers there and it often was more about covering the body than bare flesh. If Poustovit’s direction is decidedly feminine, she nevertheless introduced men’s blazers this time -belted at the waist- and deconstructed some of her key prints, using patterned fragments to create tension on her pieces. One checked dress had a flower print shoulder, while other garments tended to merge motifs in surprising ways. The ongoing dialogue between naive-looking flowers and stark optical stripes was an intriguing one, and it’d be nice to see her take that kind of experimentation one step further next season.




Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.