A visit to the new non-binary multi-brand shop in Paris L’Insane

Dear Shaded Viewers,

There is a new multi-brand shop in Paris a few steps away from the metro Saint Sebastien Froissart in le Marais. The impulse for the non-binary shop came from the fact that the founder of L’Insane, the Syrian-born Greek raised Lyne Zein, grew up  feeling different and rejected as did her friends so she decided that she would like to create a space for people like her and her friends where they could feel welcome. The customer L’Insane caters to is gender-fluid and the brands on hand are labels: Telfar, DUST, Palomo Spain, Cottweiler, Eckhaus Lata, Vaquera, Mugler, Koche and others. There is also a small group of accessories and a space for monthly art exhibitions. You are not forced to buy and you are welcome to take advantage of a space to chill and I’m sure if you are there for a bit you most definitely will want to shop.

Paris is the first location for L’Insane but by no means does Zein intend to stop there.


9 rue des Arquebusiers

Paris 75003



P.S. Victor is the sweetest little 8 week old puppy and you are sure to fall in love with him, I know I did.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.