LEVI’S X FENG CHEN WANG: Fabulously Challenging Worldwide – Text by Marcelo Horacio Maquieira Piriz

Dear Shaded Viewers & Diane,

Despite its current political turbulence, in just a few weeks London will start defining what menswear will look like in winter 2019. With the most realistic three day program ever, the promising designer’s show calendar includes London-based Chinese designer Feng Chen Wang showing the same day as A-Cold-Wall and Craig Green. Mark your calendars! .

Wang’s collaboration with Levi’s will be launched online just before her fifth show and hit all the best stores worldwide (H.Lorenzo, Dover Street Market Beijing, 10 Corso Como, GR8 Tokyo, etc). This will be followed by the revamped Converse Chucks, which are simply to die for! 

Fusing denim heritage with modern Chinese visions, Wang’s creative power makes a new generation of designers and, subsequently, China not only the mightiest consumer of fashion on the planet, but also a new platform for future designers. Who wouldn’t want to wear Made in China touched by Feng Chen Wang’s design awareness? 

Wang’s rather neoliberal thinking, which avoids fashion’s own management and bureaucracy, creates the ultimate continental pendulum– freedom of operational movement. Wang’s work feeds all the international markets simultaneously, no longer restricted to her home in China.

Japan and South Korea are well known for sending their best merchants, like missionaries, all over to share their fashion tales. But the new agenda is Feng Chen Wang calling for her outerwear men– sometimes unisex– who diverts from the mainstream desire for premium and firmly believes he moves beyond the conceptual to something particularly special. Claiming a new love for narratives in fashion and techniques, this is exactly what trend’s discourse is dramatically missing out on in her native country. 

It is apparent that Wang is the one responsible for reeducation of the luxury minded Chinese consumer (almost 50% of the world’s luxury goods). This shifts the clientele with the start of the individual consumer in China. Under every one of those stuffed gloves on oversized bags and belts for the upcoming Spring-Summer season, there are unique, autonomous pieces with commercial perspectives.

FENG CHEN WANG@fengchenwang.

Best,

MHM.

Marcelo Horacio Maquieira Piriz

Designer Consultancy | Retail Development | Media Relations | Buying Adviser