A project on women’s beauty by Natalie Kogan

Dear Shaded Viewers,

I’d like to talk you about a project by photographer Nataliya Kogan @nataliekogan that portrays the passionate work of designer Alexander Arutyunov. A Georgian born but based in Moscow, his work emphasizes sensuality, courage, femininity and daring attitude in terms of styling and bold accessories. His view of the woman is poetic yet empowering, his creatures seem delicate only at first, “his women” are real and know how to get noticed.

This supreme photographic project is a homage to all things feminine and chic.

I hope you enjoy it as much as I do.





Photography Natalie Kogan @Nataliekogan

Style Tatsiana Shevarenkova @tatsianash

MUAH Fariza Rodriguez @farizarodriguez

Model Eleonora Masson Management @massonmanagement

Technical support Andrey Kharybin

Special thanks to Photoplay studio https://photoplay.ru/studio.html @photoplay_ru




Giorgia Cantarini

Fashion has always been her true calling since she started working as fashion editor and stylist with publications of the likes of Made05, Rolling Stone, Grazia, Glamour, Vogue.it, i-d, asvof.com, d.repubblica.it, La Repubblica and Hunger, always cultivating a side interest in artistic perfumery and everything curious, from travels to music, from food to digital. She is also contributor for VOGUE ITALIA for the talents section and Esquire Italy. Her passion lies in discovering new fashion trends, emerging designers and interviewing interesting people all over the world. She also has started to work as stylist for shows and presentations, among the brands Giorgia works with you can find: Situationist, Ssheena, Ellassay, Birkenstock. Diane Pernet is her mentor and one of the most important people in Giorgia’s life.