Dear Shaded Viewers,

It is rare that a designer ends up epitomizing his or her Zeitgeist, expressing key questions -and offering answers- through original garments. Since her debut show in Paris last season, French designer Marine Serre has gathered loyal fans and won critics over with her uncompromising take on modern dressing. Serre’s main concern is women today, and the multiplicity of roles they play on a daily basis. This morning, her runway featured mothers and their children, some of the industry’s most iconic models whose beauty stood the test of time and other women who looked quite real, walking briskly and getting on with their lives. In fact, the word ‘SPEED’ appeared on several pieces, underlining the designer’s understanding of our times. Whether they wore clean pantsuits, ballgowns made out of upcycled fabrics or Formula 1 inspired separates, Serre’s women looked strong and determined. Her intelligent clothes stand for the dynamic union of sportswear and formal, progressive and mundane, new and recycled. Naming her collection ‘Hardcore Couture’, the Paris-based designer opened up a world of exciting possibilities with this show today, while never looking forced or heavy-handed. Marine Serre’s use of paradox and contradictions is getting quite fascinating.



Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.