Serenata Serano, a Greek designer against consumerism and opposed to runway spectacles Photography: Kostis Fokas 

Dear Shaded Viewers,


The Clo4 project is based on a chemical compound containing the perchlorate ion ClO-4 commonly found on Earth.

Perchlorate has also been found on the surface of the Red Planet, increasing hope of life on Mars.

Notwithstanding, the high toxic levels of Clo4 found on Mars, would possibly make life for human kind impossible.


Photography: Kostis Fokas

Model: Anais Pronzato

About Serenata Serano:

She is a fashion designer currently based in Athens, Greece and trying to renounce the conventional laws of tailoring and redefine the rules of design by finding new ways to create.

She tries to minimize details and volumes and reduce feminine and masculine characteristics to move to a freer, genderless design. On the other hand, she calculates precisely every single line to focus on accurate forms and shapes.

“Like Clo4, every project I create is suis-generis against consumerism and opposed to runway spectacles. All of my designs are assembled piece by piece using high quality Japanese fabrics that stand against environmental pollution and animal cruelty.”

All of them are hand crafted and individually cut by hand.




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.