Dear Shaded Viewers,
Not only is the collection aesthetic and sustainable but it is also educational, Phipps wants to teach people something with his info graphics. He likes the idea of you wearing his clothes and say you are standing in the line at the supermarket and the person behind you can learn something from the info graphic on your shirt. Organic trousers are based on snowboarding pants, with an articulated leg that is very manly, it is an exaggeration of masculinity and all about posturing. He enjoys exaggerating elements so people can express themselves with kindness and know that they are buying into a brand that cares about the environment as well as the aesthetics of the designs.
Click on the two videos above and let him tell you about his brand.