Dear Shaded Viewers,

Get ready, it is round two of S & X for everyone with Azzi Glasser the award winning fragrance designer,  conceived by The Full Service and directed by Rankin. It’s all about sex, sensuality and liberation where age and gender don’t really matter it’s S & X for everyone. The new three-part film series tells the story of the touch of bodies, the beauty of skin on skin and the lasting memories.

The Full Service team said : ‘We’re never finished with a concept. Our ideas are constantly evolving, always changing. This time we wanted to work the idea of universal sexuality into the S&X ethos. It’s an important message to translate to the world and our unisex perfume was the perfect platform for it.’ So, with a desire to champion sexual liberation, empowerment and pride The Full Service took their previous campaign and ran with it.


There is same sex taping into a world of carnal urges and fearless infatuation. The Full Service team dives into desires of the aged, unapologetic in their desire for each other.

The fragrance is for anyone that enjoys sensuality, no age, no gender.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.