Ground Zero FW 17/18 campaign directed by Ethan Asouline shot in Senegal

Dear Shaded Viewers,

Ground Zero is an Hong Kong based label
Teamed up with Georgia Pendlebury , Mia Dabrowski and Florence Tetier for their FW1718 campaign.
The video is directed by Ethan Asouline 
They went to Senegal to find that contrast, shooting in gigantic stone pits, lagoons; moving from Thies to Mbodiène. They wanted to create a new object that had a link with Ground Zero‘s origin’s, yet suggested a sort of absurd feeling.
Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.