#Heart for a Heart and The Full Service to raise awareness for the British Heart Foundation

Dear Shaded Viewers,

The sole purpose of The Full Service’s collaboration with #HeartForAHeart was to raise awareness for the British Heart Foundation and the work that they do for the sufferers of heart disease. Celebrities and fashion icons like Victoria Beckham and Margherita Missoni, fashion brands like Jimmy CHoo and actors like Luke Evans, artists like Tracey Emin and Damien Hirst all contributed to the project.

‘The public’s response was humbling in its size, enthusiasm and creativity. So many people got involved and so many individuals made a difference. So much so that the online readership came to a whopping 408m!’ says Rankin, Founder of The Full Service.

Simon Gillespie, Chief Executive of the British Heart Foundation, said: “It was fantastic to have the support
of Rankin, The Full Service, the public and all of these incredible artists on World Heart Day. Heart disease is heartless. Too many lives are lost to these terrible conditions each year, but through our vital research we are determined to end this devastation. So thank-you everyone involved, you’ve all helped to keep more hearts beating this World Heart Day.”




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.