Red Carpet Redefined: Malan Breton Opens MQ Vienna Fashion Week. By Glenn Belverio


Dear Shaded Viewers,

MQ Vienna Fashion Week started out on a high note as tout le monde of Viennese society got gussied-up and liquored-up for the opening night show: a collection by Taiwanese New York City-based designer Malan Breton.

Breton is known for his red-carpet looks and his couture has graced the bodies of many a pop princess: Ariana Grande, Jody Watley, Lana Del Rey, Celine Dion, Minnie Driver and George Clooney. Darling, you can’t swing a Gucci mansack on any red carpet without hitting a Malan Breton creation.

The gowns were pretty but the menswear was of particular interest: the suitings’ bright colors and bold patterns felt right for the less-inhibited Asian male market, from K-Pop superstars to Shanghainese dandies.




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The ever-ebullient Dorretta Carter galvanized the crowd by unleashing a torrent of fiery fashion-inflected directives.


Glamazon Maria Oberfrank of PITOUR and Creative Headz


Thank goddess for the children of the night, serving up lewks to shake up the jaded oldsters.


Bringing the sparkle.


Vienna’s hardest working publicist, Elisabeth Muth, jet-setting glamour doll Irene Mayer and the influential Susan Sabet, Egyptian-Austrian editor-in-chief of Pashion Magazine who is always topping the Business of Fashion’s 500 List.

Thank you for reading.


Glenn Belverio

Glenn Belverio

Glenn Belverio is a writer and New Yorker. He has been reporting for ASVOF since 2005 and currently works at The Museum of Modern Art as the Content Manager for MoMA Design Store.