A chat with the man behind the brand ARTC, Artsi Ifrach


ARTC by Artsi Ifrach
ARTC by Artsi Ifrach

Dear Shaded Viewers,

Today I ventured to the Grand Amour at the suggestion of Kahl Editions Sarah de Scisciolo. Kahl is launching a book on ARTC at the Tokyo Book Fair next month. Artsi Ifrach, the creator of the brand,  is based in Marrakesh, Morocco where he has a shop which features his one of a kind pieces that he reworks with vintage fabrics. The unique pieces tell a story and are all made by hand. I particularly liked the slogan on the back of a trench “In a society that profits from your doubt, liking yourself is a rebellious act.” I believe that is also the title of his new book published by Kahl Editions.

The shop has eight people working in the atelier which has windows through which you can see every piece being made. I took some fly on the wall videos where Ifrach can talk you through a small portion of his collection. You can only find the pieces in his shop or at Dover Street Market. You can see more on his website www.art-c-fashion.com.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.