Branko Popović – Serbia Fashion Week SS17

Dear Shaded Viewers,

You may know Branko Popović as one of the co-founders of Fashionclash -the interdisciplinary festival and designer platform taking place in Maastricht every July- but he’s also a talented menswear designer, invited this season by the organizers of Serbia Fashion Week in Novi Sad to showcase a retrospective. Resolutely graphic and slightly futuristic, Popović’s clothes are sleek and body-conscious, but also embellished, from textural effects emphasized by stark fabric contrasts to striking embroidery and deluxe fringing. Coats were either padded or hooded, while pants were often straight and roomy to anchor the silhouette. It’d be great to see him pursue his exploration of menswear and hone his vision, finding an interesting balance between the wearable and the experimental.




Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.