Cultish Fanaticism at Mads Dinesen in Vienna. By Glenn Belverio

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Dear Shaded Viewers,

Visit the website of Danish-born Berliner Mads Dinesen and you’d be forgiven if you suspected he was a cult leader aiming to recruit. “His consistent interest in spirituality and his intensive research into tribal and nomadic culture impacts the physical world in which we exist when we wear a Dinesen work.” And while this may sound delusional, there was something obsession-worthy about these gender-transcending clothes. Boho silhouettes in beautiful fabrics poetically combined Eastern folkloric influences with Western tailoring and deconstructed elements.

Dinesen collaborated with designer Muyao Zhang on this winning collection and the pair ended the show with a cheeky provocation—by taking their bows donned in Islamic chadors.


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I met the laconic duo in the VIP tent before their show.


Glenn Belverio

Glenn Belverio

Glenn Belverio is a writer and New Yorker. He has been reporting for ASVOF since 2005 and currently works at The Museum of Modern Art as the Content Manager for MoMA Design Store.