Dear Shaded Viewers,
Rankin will be staging an open air exhibition during women’s fashion week in Milan – Italy on one of the worlds leading international fashion streets Via Montenapoleone (21st to 27th September 2016). The exhibition entitled – OUTSIDE IN will be Rankin’s first exhibition that he has staged in Italy for some years and features all new and exclusive work. Playing on the idea of taking the inside out, Rankin has deployed his signature playful sense of humour in developing the concept.
A series of portraits of models photographed from a different perspective, inside white boxes will line the street. The effect will be that of an illusion, a trompe l’oeil and our senses will be played with as our understanding of photography is distorted. Each box will convey a different personality. Going beneath the surface and displaying internal feelings on the outside, Outside In will be a journey through a spectrum of human emotions, as you venture down the street. Tongue-in-cheek, it is all about “making an exhibition of yourself ”.