Dear Shaded Viewers,
Contemporary artist Phoebe Collings-James salutes her partnersip with Absolut Elyx and Water For People, with 3 new artworks she has created, inspired by Water For People.
The sreries of 3 works is entitled ‘Everyone Forever,’ and they are now live on saatchiart.com, available to purchase for £500 each: saatchiart.com/account/artworks/890866 featuring 3 watercolour ink on paper paintings. The rich colours are inspired by the images of the countries that Water For People operates in, including: India, Uganda, Bolivia and Peru.
The collaboration celebrates a five year partnership between Absolut Elyx and Water For People, who have joined together on a mission to bring access to safe water to over 100,000 people worldwide. Water is the is the foundation of both Absolut Elyx and Water For People, and both are committed to integrity, creativity, and sustainability, joining forces to facilitate change for generations to come.
Phoebe Collings-James says about her inspiration for the artworks, “The works were influenced by the main focuses of the organization: water, hygiene, sanitation, behavior change, infrastructure, services, and systems. The rich colours are inspired by the images of the countries that Water For People operates in, including: India, Uganda, Bolivia and Peru. I was also thinking of the spirit of Emory Douglas' incredible Black Panther posters, that aimed to educate through images as a way of being both accessible to all, inspirational and motivational. Water For People is a charity with a focus on a long-term plan for not only infrastructure that allows access to safe water, but putting the services and systems in place to keep water flowing forever. They are committed to improving the lives of women and children globally and I am pleased to be able to contribute in my small way to their big idea.”
Adam Boita, Head of Marketing, Absolut Elyx, says: "Absolut Elyx is made from over 50% water, so we’ve partnered with one of the most respected water organizations in the world to ensure we don’t just fill our own glasses, but help fill the glasses of those in need with the most important drink in the world. We’re a luxury vodka, made from single estate wheat, manually distilled in a copper still from the 1920s; producing an award winning vodka. We call it liquid silk. But it’s not enough to just be made with integrity, we have to act with integrity as well. Creatives like Phoebe Collings James share our values and make them the perfect partner to highlight our partnership with Water For People.”
For every bottle of vodka sold, Elyx will provide access to one week of safe water (140 litres) to someone in need through Water For People's work.*
Later,
Diane
