Dear Shaded Viewers,
I want to talk about an event taking place tomorrow here in Milan. On the 24th of March, in the monumental setting of the Salone D'Onore, the Milan Trienniale Museum will host MAGLIFICO – KNIT TALKS, an open day organized for a public of industry leaders and creatives, as well as designers and fashion lovers, who exhibit and bring to life the best creativity that knitwear has to offer. In the Knit Lounge area hosted by Missoni Home you can read books, magazines, and trend books dedicated to knitwear. Also in this area, two Knit Talks (first at 10:30 a.m., then at 3:30 p.m.) will take place which feature a dialog between the best knitwear firms, spinners, producers, experts, reporters and trend forecasters. Artistic installations offer a journey of the evolution of knitwear: from mosaics and patchworks by Missoni, the Italian design house that transformed knitwear into a lifestyle product in which art and fashion merge, to designers like Saverio Palatella, Giovanni Cavagna and Boboutic who re-write the codes of knitwear innovation, to specialized brands like Avant Toi and Paolo Pecora, as well as work by creative talents like Vittorio Branchizio, Carlo Volpi, Luca Larenza, Sansovino 6, Paolo Errico, Elise Perrotta and Sandra Backlund in addition to works by some of the top students enrolled in the Masters of Knitwear Design program at Milan Polytechnic. There will also be the chance to discover future trends in the wool market with The Wool Lab, a “sourcing guide” produced by The Woolmark Company, from which designers can find inspiration about the new must-haves of the season as well as technical information about the best yarns and fibers. Also in the realm of yarn developments, Zegna Baruffa Lane Borgosesia will present H2Dry, a technical treatment that provides breathability and elasticity to wool, while maintaining an impeccable aesthetic. One of the special events of the day is the installation and performance of “Family Dress,” a project conceived by the multidisciplinary creative lab Do-Knit-Yourself, in collaboration with NABA, Nuova Accademia di Belle Arti di Milano: a dress made from 31 pieces of clothing, all worn at the same time. A metaphor of multiculturalism that demonstrates how knitwear can join together people and identities from everywhere. For this occasion, the Family Dress will be enriched with two new dresses, created by the mothers of “Mamma che blog” from the women's lab of the San Vittore district prison. During the event will be the launch of the new MAGLIFICO – KNIT TALKS book, edited by Silvana Editoriale, which includes not only essays and theoretical texts but also many interviews and testimonies of the key players in such a complex sector, such as independent creatives, knit designers, spinners and producers. Knitwear is an art closely integrated in the concept of Made in Italy concept, that boasts a large production allocated in several specialized districts. An Italian know-how based in tradition and innovation that represents a richness for the country of Italy, whether in production, or in commercial growth. Co-Authors are Giovanni Maria Conti from Politecnico di Milano and Sonia Veroni from Modateca Deanna, an institution in the knitwear's world. This knit-open day aims to demonstrate the importance of an often-neglected sector, analyzing different aspects of knitwear, from design to production, from the best knitwear brands to young designers who experiment with innovative techniques, and great historic Knitwear factories like Ellynore, Miles, Paima and Mely’s that today still produce knitwear collections for the most important brands in international fashion.
MAGLIFICO – TRIENNALE OF MILAN – KNIT TALK THURSDAY, 24 MARCH 2016 – FROM 10 a.m. TO 9 p.m. Plan:
10.30 – 12.30: KNIT TALK
15.30 – 17.30: KNIT TALK
FROM 6 p.m. TO 9 p.m. COCKTAIL & PERFORMANCE “FAMILY DRESS”
For more info: email@example.com www.knitlab.tv