Dear Diane and Shaded Viewers,

Sprezzatura opened their doors on 132 Rue de Turenne, Paris. While entering the store you will be amazed by the architectural shapes and installation that fill the store, together with the clothing, accessories and furniture. Sprezzatura combines architecture and merchandise to display items on different levels and angles. Brands such as Ostwald Helgason, Etre Cecile, XR, Marques Almeida and A.W.A.K.E, can be purchased. An interesting fact is a lot of the designers already had an established background in the fashion industry, before creating their own brand. 90% of the brands in the store have not been sold in Paris before. Sprezzatura plans to expand into a lifestyle store, adding electronic gadgets and earphones.



*Photos by Mariana Medeiros Seixas